Fractional COO for DTC Brands

Get your brand in the black and keep it there.

Operational strategy for 7 & 8-figure DTC brands that want to scale profitably — without scaling headcount. We take on four clients at a time.

Apply to Work Together
10+
Years operating
DTC brands
60%
Team cost reduction
while growing revenue
7-8
Figure brands
served
4
Maximum clients
at any time

Case Study

From 20 employees to 4.
Revenue kept growing.

How we restructured operations at Vincero Collective — our 8-figure men's jewelry brand — into a lean, profitable machine.

Vincero Collective is our 8-figure men's jewelry brand — and we run it ourselves. When we took a hard look at operations, the business was running on a bloated team of 20 US-based employees. Revenue was solid, but margins were being eaten alive by overhead that didn't need to exist.

Through a systematic operational overhaul — restructuring workflows, implementing AI-driven processes, and building nearshore support systems — we reduced the US team to just 4 core employees. Not through cuts for the sake of cuts, but by fundamentally rethinking how the business operated.

The result? Revenue continued to grow while operational costs dropped by 60%. Vincero became more agile, more profitable, and better positioned for long-term scale. That's the kind of transformation we bring to every brand we work with.

The Results

20 → 4
US employee reduction
60%
Reduction in operational costs
↑ Revenue
Growth maintained throughout transition
3–5×
Creative output increase via AI implementation

Services & Pricing

Three ways to work together.

Whether you need a one-time operational audit or ongoing strategic partnership, every engagement starts with us understanding your business inside out.

Discovery Audit

$999

A comprehensive operational deep dive with a custom action plan built to improve your margins and identify hidden profit levers.

  • 90-minute strategy session
  • Pre-session operational questionnaire
  • Full P&L and team structure review
  • Custom action plan deliverable
  • Identifies quick wins & long-term plays
  • Credits toward retainer if you continue
Book a Discovery Audit

Advisory Calls

$500 / hour

On-demand strategic calls for founders who need experienced operators to think through critical decisions.

  • 1-hour minimum per session
  • Operational & strategic guidance
  • AI implementation roadmapping
  • Team structure & cost optimization
  • 3-pack available at $1,350
Schedule a Call

Fractional COO

$5,000 / month

Embedded operational leadership for brands ready to scale lean. Limited to 4 clients.

  • 2–4 hours per week dedicated
  • Weekly strategy calls
  • Async access via Slack
  • Operational audits & quarterly planning
  • 3-month minimum commitment
Apply for Retainer

About

Not consultants.
Operators.

Tim - Founder & Operator

Tim

Founder & Operator

Aaron - Founder & Operator

Aaron

Founder & Operator

We don't advise from the sidelines. We've built, scaled, and optimized DTC brands from the inside.

As partners and operators at a portfolio of ecommerce businesses — including Vincero Collective, our 8-figure men's jewelry brand — we've spent years in the trenches of DTC. From product development and supply chain to creative operations, financial strategy, and team building, we've done it all ourselves.

Our approach is rooted in a simple belief: most brands don't have a revenue problem, they have a margin problem. Whether it's a bloated team, broken supply chain, or product costs that kill profitability before a single ad dollar is spent — we find the leaks and fix them.

We help brands get lean without getting fragile. Through operational restructuring, AI implementation, and strategic team design, we build businesses that are more profitable, more resilient, and more scalable — with fewer people and less overhead.

Who We Are

Two founders and operators running a DTC holding company with multiple ecommerce brands

Focus Areas

Operational efficiency, AI implementation, product & supply chain strategy, financial strategy, team optimization, cost restructuring

Brand Experience

Men's jewelry & accessories, health & wellness consumables

Specialty

Turning bloated operations into lean, profitable machines using AI-driven systems

How It Works

A straightforward path to profitability.

01

Apply

Submit a brief application so we can understand your brand, your challenges, and whether we're a good fit. Not every brand is right for this — and that's intentional.

02

Diagnose

We start with a Discovery Audit — a comprehensive dive into your operations, team structure, costs, and workflows. You walk away with a custom action plan regardless of what happens next.

03

Transform

For retainer clients, we embed into your operations and systematically restructure for profitability. We implement, measure, and iterate — with real accountability and real results.

Ready to walk through
the Black Door?

We take on four retainer clients at a time. Apply now to see if we're the right fit.

Apply Now